The land cruiser brand by Toyota which had been out of the market for quite some time is soon to return according to the Senior VP of Toyota, Naveen Soni. This can be a really happy news for many loyal customers of the brand who rooted for the Land cruiser in particular.
Toyota India has confirmed recently about their prowess to bring back the land cruiser brand. The company is gearing up in every possible way to globally launch an updated version of the Land Cruiser by 2021. The updated version of the car is expected to have a 6-cylinder engine and hence, a highly powerful vehicle to own. SUV is a specialization of Toyota and they are hands-down the best in the market when it comes to the bigger car models. The land cruiser Prado and the flagship SUV by the brand were both notable and popular choices available in India. However the brand had discontinued both the models in the country prior to the BS6 emission regulations coming into action. So long, while the Japanese brand had been working on updated models globally, there was no news on their comeback in India. But now the uncertainties have been cleared as its return has been confirmed by Naveen Soni.
Why is the Land Cruiser Brand special?
If you are a four wheeler enthusiast and take pride in your knowledge about the brands and their latest production, you would also be aware of the Land Cruiser brand and its many perks. The most striking features of the Land Cruiser models is their extremely capable off-road maneuvering. This means, the cars are perfect for the roughest terrain and ride without any excess strain on the engine. So if you tend to go off-route and across different terrains often, this can be your trusted companion. Due to this capability, the Middle East is the largest market for Land Cruiser brand with approximately 33% of the sales of this particular models, shared by this region alone.
The models from Land Cruiser brand are designed to survive and perform in any environment smoothly. From mountainous routes to deserts, performance even in high temperature and the overall reliability of the vehicle make it a robust vehicle and a worthy investment. This is another reason why the models are so popular in Middle East where getting stranded in the desert because the car broke down can become a matter of life and death and definitely not a feasible option.
In India, the smaller SUV version or the model Prado as well as the flagship variant SUV were both available and popular. Currently the brand is working on a facelift for the new models to be launched in 2021 as the SUV was spotted in July in japan without camouflage. It is also expected to be sold globally at the end of 2020 as a 2021 model and hence much awaited by all those who are looking forward to buying a new SUV soon.
