Finally the automobile industry is seeing a steady rise in the sale of their newly launched car this festive season. After facing the economic uphill throughout the nation due to the pandemic this is the first time when the manufacturer saw a heavy demand on their sales last month of October. Which shows that people are slowly getting accustomed to the new normal. Some of the leading automobile brands in India has already noted heavy demand this festive season and the numbers are confirmed from the dispatched product from the carmaker to the dealer. Starting the season of festivity from Navratri Dusshera till Id in October there is a rising scale of sale from showrooms all over the country.
Also there is strategic planning and marketing tactics of the company that leads to this outcome. The various popular car manufacturers launches there new cars just before the festive season is the prime reason for such a high demand. As it is consider as a good omen in India to buy new property or things in the festive season is what helped the car company to strategies there sale. Also the car maker’s unveiled new models with various fast graded feature and also older models are upgraded to newer version so that the buyers could have ample of option before they find the perfect car for them.
Sales performance of various brands according to the manufacturer in October 2020
Currently Maruti Suzuki is leading the other brands with the highest sale rate of 17.6 percent due to the high demand of their premium hatchbacks and compact sedans. Also the other car companies like Kia, Tata or Hyundai are not very far away in there sale rise.
Maruti Suzuki India (17.63%)
This company is currently leading the highest car sale with their 1, 63,656 unit being sold last month. Maruti’s most demanded models like the Wagon R, Ignis, Baleno, Swift or Celerio made the highest sale the collective sale figure of this car are 95,067. The other models like the Alto S- Presso ,Ciaz are responsible for the rest of the sale although.
Hyundai Motors India (8.85%)
Hyundai is the second highest in making sale this festive season. With the sale of 56,605 units in October it is considered the highest ever domestic market sale. The biggest contributor in this sale is there latest model of New Creta and the Venue compact SUV both of this SUV made the highest sale for Hyundai due to the growing demand of SUV in market.
Tata Motors (79.33%)
Tata is the third most selling car brand, with a sales rate of 23,617 units. This figure constitute a year on year growth it is the result of the high demand for new Tata Nexon facelift also the Altoz premium hatchback.
Kia Motors India (64%)
Kia motors had their highest sale last month selling 21,021 units also registers a year -on-year rise of 64 percent. The Kia Seltos made it to 8,900 new buyers and the newly launched Sonet was also successful in reaching out to 11,721 new customers.
This four are the leading companies when it comes to the highest selling
Car companies of the year. Also brands like Mahindra and Mahindra or Honda also observed there highest surge of sale this festive season and among all the odds the automobile industry is returning back to their normal sale rate.
