McLaren group will be merging its operations in the Middle East, Europe and Africa under one single regional region. The company which is Bahrain based has made this change to make the overall operation more cost effective and easier. Under the new regional division there are 20 markets, 36 retailers and will have a third of the global sales volumes. The division will be led by South African Brett Soso who is known for over 25 years of experience in the Automobile industry.
Marking this event is a new creation by the brand under McLaren Special Operations or MSO. The department has created two extreme vehicles, which are the Elva M1A and the Elva M6A. The company is almost nearing their second decade in the automobile industry and strives towards enhancing their operational framework to perfect their professional services for the customers. McLaren has struggled through the pandemic months as they faced almost 70% revenue collapse though this time. They had earlier revealed the possibility of selling their company headquarters in Woking to refinance the various different operations of the company. It also worked with several banks to get advices on restructuring their balance sheet and debts.
The company had sought emergency funds by offering the headquarters and their historic car collection as collaterals but existing creditors opposed it. Eventually the company was forced to raise $185 million from the National Bank of Bahrain which is a lender linked with the largest stakeholder of the company, Mumtalakat.
The revised structure will aim at streamlining the business operations and enhance the communication between the brand and the retailers. This is followed by the brand’s recent announcements regarding the all-new and in-house developed, lightweight vehicles structures that are going to underpin the next generation electric line up from the brand in the future. The company has also further defined four sub-regions in terms of geography, market and cultural requirements. These include the Middle East and Africa, United Kingdom, Central Europe and Western Europe. Altogether, the brand is rolling out its business with a steady pace once more.
